Jeff Staple is recognized in the streetwear world for his iconic work that blends streetwear and design. He is the owner of Staple Design - a clothing collection, creative agency and store in New York that collaborates with many high caliber brands. And he was happy to rework the PUMA-180, a pair dedicated to the skate culture of the late 90s and 2000s, which is based on oversized styling, chunky shapes and a technical lo-fi upper.